For those who’ve studied marketing but who aren’t certified marketing managers, an mba marketing concentration is an excellent option. A bachelor’s degree in marketing isn’t enough; you must have excellent critical thinking skills, strategic planning skills, and an ability to communicate effectively. Marketing specialists with an mba marketing focus to specialize in the application of advanced analytics to various industries. These professionals use cutting edge analytics to examine marketing trends and the performance of brands in various markets. The goal of an experienced marketing professional is to build a team that includes marketers and product development leaders to leverage analytical data and make important marketing decisions.
An MBA program at an accredited university will include courses in statistics, human resource management, and marketing. Students will also be introduced to concepts such as the global marketplace, risks/rewards analysis, brand equity, and customer perceptions. In addition, students will learn how to conduct market research, how to communicate with customers, how to design a corporate strategy, and how to successfully conduct supplier negotiations. Graduates will have the skills to implement effective marketing plans and to analyze and interpret data from the global marketplace.
Accounting is another specialization that an MBA applicant should consider. Accounting graduates can go into the accounting field with a focus on finance, or they may choose to focus on auditing, consulting, or other positions. Auditing includes analyzing accounting records to determine areas of inefficiency, mismanagement, or fraud. An accountant with an online MBA may become a forensic accountant, a special inspector for insurance companies, or a Fraud Examiner, which involves analyzing computer files to detect and prevent fraud.
Marketing concentration is another option for those seeking an MBA. An online MBA applicant may choose to focus on advertising, public relations, customer service, or other areas relevant to marketing. There are many concentrations within each of these marketing mba programs, ranging from direct marketing to internet marketing to creative industry makings. An online student will also have the opportunity to specialize in a specific area of marketing if they choose.
An intriguing concentration option for those interested in an MBA is global marketing. This program focuses on business principles and strategies from across the world. Students learn about economic systems, business development, advertising techniques, and consumer behavior around the world. This is an exciting opportunity for a global business person to network with leaders in other countries, learn about new markets, and capitalize on the skills learned by others in the global marketplace. Students may also choose to focus on business development, implementing technology in different countries, or researching ways to promote products globally.
Another option in an MBA online program is the concentration on professional development. This is a great choice for those already working in the business arena who wish to deepen their knowledge of current industry trends and practices. This MBA offers many opportunities for professionals looking to improve their skills and grow their career options. A professional development MBA can be a part of a larger business program at a university, or it can be pursued on its own. For those already employed in the field, an ama often works well as a standalone degree.
An MBA online program allows students to pursue multiple concentrations within one program. Whether students choose to focus on an area such as marketing or another, they will have a well-rounded education that prepares them to enter many different careers. By learning more about the global economy, business fundamentals, marketing strategies, and customer behavior, an individual can develop into a master marketer, a brand manager, or an entrepreneur who impact the world around them.