The free course option is nice. It allows me to learn more about pricing and promotion without taking out a student loan. I also have access to professors that I would not normally contact. However, none of those options take my pricing and promotion in the marketing mix into the equation. They don’t really solve my problem, either.
I can’t take a course or email a professor and hope to get the same answers. That’s not going to work, either. Then there are all the free resources on the Internet. They all give information, but very few provide actionable information. They don’t take my pricing and promotion in the marketing mix into the equation, either.
So, at the end of my marketing mix quiz for me, it’s pretty clear. If I want to learn more about pricing and promotion, I should go to the library. If I want to learn more about marketing, then I should contact a professor.
But the reality is that most people don’t really need any help with marketing. They know what they are doing. They just need guidance. With that in mind, let’s look at why it might be helpful to take my pricing and promotion into the marketing mix.
First, let’s consider why we are in the first place. What are we trying to do? Do we believe that the information that we have, the price that we are asking for our product or service, the offers that we are making–all of this says, “Yes, I have the right idea, the right price, and the right opportunity to do this.” But what if we drop our pricing or our offers and our customers don’t buy from us anymore? Or, what if we decide to change our marketing mix and suddenly, we have a new offer that is attracting buyers and we can no longer ignore it?
If we drop our price and stop talking about it, our competition will jump in with better offers. We might not have heard of our competitor and we might have been lucky enough to get a client who knew about our pricing, but our competition has heard of it and they are now pricing their products and services much lower than we are. This is why it makes sense to take my pricing and promotion in the marketing mix quiz for me. We get out of this one step ahead and we can take on the other companies that we didn’t even know existed–and we can compete in our own field.
As we know, clients are the most important asset for any company. And marketing is one of the most important marketing activities because we are the first contact that a customer has with us. We need to be very careful how we package our services and what we include in our prices. If we include too much in our prices, we will not only drive our customers away, but we will also have to take my pricing and promotion in the marketing mix quiz for me every single time that we quote a new price. If you take my pricing and promotion in the marketing mix quiz for me, you will find out pretty fast where you are – and where you do not need to be!